Eric D. Garcia
Founder. IT Expert. Digital Marketer. Industry Thought Leader.
When it comes to helping veterinary practices streamline their technology and attract and retain clients, Eric Garcia has a proven track record of educating the industry and producing results.
Garcia began his career at Veterinary Medical Clinic nearly a decade ago. As an IT Administrator, he was instrumental in overhauling the technology of this large practice. His work included a complete network restructuring, the integration of diagnostic tools and deployment of new practice management software. Once this comprehensive technology solution was in place, Garcia quickly moved into a business management role, applying his IT acumen to the larger goal of growing the practice.
During this time, Garcia was also tapped to head up the account management and VP roles at Pet Vets and You, a firm specializing in website design and digital marketing services for veterinary practices. As he spoke to clients, Garcia recognized a common but serious disconnect between veterinarians, the use of technology within their practices and their approach to marketing. Leveraging his IT expertise and first-hand experience working at a veterinary practice, he brought each client new insights on growing their business through the intelligent integration of technology (inside the practice) and digital marketing to their external audiences.
You can be a manager… risk averse and skeptical of which you don't know. Or you can be a leader… willing to push change, not fear it; a driver of innovation, not a passenger in someone else's ride. – Jason Falls
In 2009, Garcia began a new venture: Simply Done Tech Solutions. Building off his previous success, he founded Simply Done with a mission to help veterinary practices everywhere improve their services and marketing communications efforts. Garcia’s technology, marketing and social media consultations start with a complete assessment of each client’s practice. Once a baseline has been established, he creates a custom technology and digital marketing plan designed to elevate the practice’s business results. By implementing these plans, clients can improve their internal processes, provide better patient care and effectively market their services to current and prospective customers.
In addition to a long list of satisfied clients, Garcia’s work has been recognized throughout the industry. He speaks regularly at conferences throughout the world. He has been published in top veterinary magazines, is a contributing author The Five-Minute Veterinary Practice Management Consult (15 chapters on technology and digital communications/marketing). He is also the marketing columnist for Today’s Veterinary Business (an NAVC publication) and an advisor board member Veterinary Money Digest and the Association of Feline Practitioners. Garcia is a member of VetPartners, an association for veterinary practice development.
When Garcia isn’t at work or educating the industry, he can be found scuba diving or spoiling his own two pups, Elvis and Penny.