If it isn’t on Google, it doesn’t exist.
The trend of accessible data on the web is now skewed toward mobile, and Google has fully adjusted to this reality. Comprehensive Simply Done Tech Solutions analytics finds that on average, 33% of all organic (non-paid) traffic generated to a veterinarian’s website is from mobile. It’s important to note that this percentage is increasing over time, and in some cases, veterinary practices actually secure more mobile traffic than they do via desktop. So what makes a good mobile website, and how can you ensure that you’re well equipped moving forward? Look below for some examples of a successful mobile build, and read on for a step-by-step guide on how to optimize your veterinary practice’s website.
A good mobile website strips down the best of a desktop site, and makes it easily available for the user to access on their mobile device. Mobile devices are smaller and more compact, and thus the aesthetics and build of a proper mobile website reflects this. A good mobile site will emphasize big buttons that are accessible on the go. This might mean a tap-to-call button that lets the user call your primary business line with a single finger-tap. The same functionality can be lent to locators and GPS features that can ostensibly bring a new client right to your door. A proper mobile build will show off the best of your brand with a custom color pallet and seamless links to Social Media. Well-conceived and implemented mobile builds will also boast simple bits of information that any prospective or current customer might need to know (think location, phone number, slogan). Now that we’ve got the basics down, let’s look at a simple step by step process to adapt your website to mobile, today.
3 Simple Steps for Adapting to Mobile
1.) Check your current websites mobile compatibility with the Google’s Mobile-Friendly Test Tool. Simply copy and paste your primary web URL into the tool to begin.
2.) Analyze your results, which is made easy by Google. You might be in good shape with your existing website, or you may receive a “Not mobile-friendly” rating. If the later rating is given, Google will provide you with several options to help make your website more mobile-friendly than before.
3.) Based on your results, you may wish to contact your current Web Developer, or explore an array of other options. There are many website development companies in the veterinary industry (i.e. Vetstreet, LifeLearn, etc.) that have an easy approach to mobile-optimization.
In an age of rapid digital transformation, keeping up with the breakneck speed of change can be difficult. By staying tuned to SimplyDoneTechSolutions.com, you’ll know what changes are coming your way, and how to adapt accordingly. This time it’s mobile-compatibility, but who knows what lies around the bend. I know that your veterinary practice deserves to thrive now, and into the future.