Hi! It’s Jenny, one of your marketing geek friends at Simply Done 🤓! I’m here to keep you informed of the CONSTANT changes that occur in the digital marketing industry and offer you some guidance on how they apply to your veterinary practice. Here’s some insight for April 2023.

If you’re using hashtags in your social media posts, there’s a good chance you’re working too hard. The most important ones to use are related to where your ideal pet owners live. Worry less about “vanity data” like followers and more about reaching pet owners who can actually convert into clients. Avoid global hashtags like #pets and focus more on local ones (#petsofTampa, for example).

Reminder ads, for the most part, aren’t a feature your vet practice will likely use a lot, but they can be useful if you’re hosting a live event at your practice (like an open house), or if you’re doing a donation drive for a local rescue. You might also consider using this feature if you’re nominated for a local “Best of the Best” community voting contest.

For vet practices using in-house social media teams, Canva is the most user-friendly design software around! Here are some of the new tools they just rolled out, to make your posts even snazzier!

Making fresh updates to your website will certainly give your website the boost it needs on the world’s largest search engine, Google. In fact, to keep your branding relevant to pet owners and search engine crawlers, we recommend a sweep through all the content at least once/year anyway. Otherwise, outdated information or broken functionalities will work against your other veterinary marketing efforts.