A large part of the value for consumers who are using Nextdoor is that they can obtain recommendations from their neighborhood, which are seen as even more reliable than just general ratings on Google from strangers. 76% of Nextdoor users say they were influenced by a recommendation they saw.
When you claim your free listing, you’ll want to try to obtain a client recommendation as quickly as possible. Nextdoor requires at least one recommendation in order to start showing your listing in local search results. We suggest trying for at least one new recommendation a month after the initial launch of your profile on Nextdoor.
Remember to always reply when a neighbor leaves a comment about your business, just like you would on Google, Facebook, or any other digital platform. This demonstrates to pet owners that you’re actively “in the conversation” and engaging with your community.
There is definitely an art to how vet practices should respond to online reviews! Be sure to visit Eric Garcia’s article on replying to positive veterinary reviews, as well as his guidelines on replying to negative ones.
Simply Done Tech Solutions helps veterinary practices with advertising on Nextdoor when extra exposure is needed for increased brand awareness or the promotion of new or specific services. Nextdoor offers a few different ways to advertise, based on your objectives. Some of our practices use the Nextdoor vehicle to promote themselves to new pet owners moving into the area.
Whether you’re in need of some consulting or are looking for us to actually execute the campaigns, we’re here for you. Reach out!