Who says that you should only appoint a single point person as your lead marketer? After all, your veterinary practice is a team of unique individuals; creating a unified experience by combining the many talents of a diverse team. If you utilize this same diversity for your marketing, you may be able to generate far more content, that’s actually far more compelling.
Read on to see how the team-oriented approach to marketing can actually help you generate content more consistently, and enforce more accountability in the process.
Enhance Content and Camaraderie in One Fell Swoop
Yes, there is some peace of mind that comes with appointing a head of marketing, or other point position, but let’s look at what can happen when instead, the effort is spread across a team:
- Rather than making a new hire solely for marketing, spread responsibility among a diverse staff that is interested in participating!
- A team can create a rotation of marketing and social media related tasks, easing the responsibility on everyone.
- Sharing responsibility can create accountability and a sense of true shared-identity related to your veterinary practice! When members of your staff get to share a piece of their experience on social media or otherwise, they are supporting the practice and giving their unique point of view in the process. This can be very empowering for your staff!
- Appropriate rotations can involve each member of staff taking photos to share via social media, and creating a schedule of posts for your website, Facebook, Twitter, etc.
- Content can be diverse and customized to fit the tone and feeling of your veterinary practice! You may decide to include staff photos, quotes, pictures of happy pets, stories, health tips, or more. All of these things help to convey a true sense of identity for your veterinary practice, and exhibit your practice as a place of both work and community.
- Consider designating tasks based on skill set; maybe a staff member that studied photography touches up shots before they are posted to Facebook. Perhaps an English minor helps to proofread content before it goes live. Get creative!
- By working as a team, you can share responsibility, save money on a new hire, and teach your entire veterinary staff the various skill sets that it takes to remain competitive in an evolving veterinary industry!
- Many veterinary practices learn to enjoy the shared approach, creating a sense of camaraderie amongst staff, while enhancing their veterinary practice’s marketing efforts in the process.