In an era where most restaurants have stronger Wi-Fi than coffee, it’s hard to truly comprehend, let alone stay on top of, the sheer ubiquity of modern technology. Not only is technology everywhere, but it’s also speeding up each day. If we want our businesses to keep up, we’ve got to be on the move as well. The digital realm continues to integrate into most major aspects of our daily lives, ballooning into a practically palpable world where we can book flights and check sports scores, literally without lifting a finger. Meanwhile, major Social Media outlets like Twitter and Facebook keep on expanding their user bases consistently each quarter. The transition toward a world that’s entirely online has already begun, and folks, we’re a long way from dial-up.
Need more proof? In the year 2013, Apple sold more iPhones than most countries have people. Yes, feel free to read that twice for impact. And if you caught a glimpse of The 2014 Apple Worldwide Developers Conference (WWDC) this June, you know that they have no intention of slowing down their rollouts or sharing their market dominance in the near future.
Now, close your eyes and imagine even more people, with even faster technology. Open your eyes and voilà! It’s already happening. This expeditious trend isn’t just an illusion. As long as the rate of technological paradigm shift continues to increase exponentially, things will only get faster. This is theorized as the Law of Accelerating Returns and continues to make technological gains quicker and smarter than ever before.
What does this mean for businesses like yours? Well, whether you’re a household brand name like Coca-Cola or a newly opened veterinary practice, your product or service, of course, comes first. But your engagement with your current and prospective clients, general accessibility and online presence now all come in at a close-ranking second. This pushes business owners to adapt or lose relevance in the all but prolonged digital age.
Still, not everyone is sold on the rise of Social Media. Some chalk it up as a temporary fad; others simply won’t budge when it comes to their tried and true marketing methods. While there are traditional methods of advertising and marketing that maintain their pertinence over time, (word-of-mouth marketing, for example, will never die) a growing amount of these dated-mediums are simply falling by the wayside.