The timeless, philosophical question of “Who am I?” takes on a real-time twist in the world of brand recognition. With the globalization of the world as we know it and competition at an all-time high people are craving for authenticity. Today’s consumer market is educated, tech savvy and also being inundated with advertising and marketing messages.
Human beings are by nature a social animal so it should come as no surprise that when you market your practice, branding deserves its allocated attention. There’s no coincidence why Facebook, Instagram, Twitter etc. have each become a staple in our current state of cultural norm. Love them or hate them, these channels of communication are integral in the equation of your brand reaching its intended audience and conveying your intended message.
This doesn’t mean that while establishing or maintaining your brand identity that you have to stay glued to these outlets and be concerned with any potential passing trends you might be missing. The opposite is actually true. As with all relationships, longevity is key. Along with this includes the need for consistency. The only constant in life is change, however drastic changes don’t happen overnight. We each evolve over time but the core of who you are and what you represent isn’t going to suddenly take a drastic detour (under normal circumstances).