As a culture we continue to find more and more of our time swiping, scrolling, clicking, liking, adding; the list goes on and on. Along with this comes the necessity of ensuring that your practice’s digital presence is an authentic extension of what they receive when they visit you in person during their loved one’s time of need.
The term web development often conjures up images of long strings of code and a lingo that sounds more similar to a foreign language. What we typically know is that it creates what we see and use, sometimes we want to scream at it, but it is our best friend when everything goes as planned.
The title of this feature probably had some readers thrown for a loop. I green and saddle broke my first horse while attending Montana State University in Bozeman back in 2000 studying architecture and studio arts. Since this time horses have been a recurring theme throughout my life with experiences in breaking, training, guiding, wrangling, pleasure, equine therapy and even for a short time, shaping cowboy hats.
Obviously comparing a horse to a computer environment is a bit of a stretch in the imagination. But the simile is useful in visually understanding the sensitivity and complexity of the system as a whole. Each requires a unique and holistic approach to be achieved successfully. The horse trainer being the web developer/designer, the horse as the system and ultimately the website user experience, and the rider being any user interested in interacting with your digital presence.
In web development the website and the horse are one in the same. Instead of training, the website is being coded, programmed and designed to perform in a very specific way, when it is asked to do so. Intuitive development allows the designer to be a few steps ahead of the user as to meet their expectations even before they knew that they existed.