“Google only loves you when everyone else loves you first. ”
Top 3 Tips To Improve Your SEO
(1) Secure as many positive Google Reviews as possible for your business. Again, we encourage you to read our previously published “Safeguarding Your Online Reputation” for a full analysis of Google Reviews, but simply put, this is a crucial element to enhanced SEO. Reviews instantly provide credibility to your business, while bumping you up in Page Rank.
(2) Head over to the Merchant Centric website and register your business. This simple tool will help local search engines and new pet owners find your practice online, all while enhancing your SEO efforts. While you’re at it, go ahead and register your business on Yelp, Google+ and Bing. All of these tools help to enhance your Page Rank, and will allow your business to be recognized easily across each search engine.
(3) Make sure your content has a naturally included list of keywords that people will use when they search for you. These keywords shouldn’t be forced or crammed excessively into your website. They should however, be clear, confident and relevant. A few solid keywords might be “animal hospital”, “veterinarian” “animal clinic”, and the city or region you’re doing business in. All of these words help Google pinpoint who you are, what you do, where you’re located, and effectively deliver results to users with more accuracy.
This is only a small fraction of what is involved in Search Engine Algorithms (and yes, they are constantly evolving). However, these steps should empower you to claim your listings, dive into basic SEO and even understand a bit of what works behind the scenes at Google.
My goal is to help veterinary practices grow their marketing efforts and I hope this information helps you and your practice to grow confidently into the digital age.